Blog

14 Sep 2018Andrea Braida

How LiveData Gives You the Freedom to Innovate

Newly established companies such as Uber and Airbnb exploit an advantage over their competition beyond the genesis of a good idea. They were born in the cloud, and enjoy the innate flexibility and scalability that pure cloud operations entail. These companies have never been constrained by infrastructure and technical debt, and they have been free to pull ahead, putting their data to work and leading the pack. 

Of course, CIOs, CTOs and indeed CEOs of non-cloud companies fully understand the benefits of migrating data into the cloud, but cloud migration is perceived as complex, and can put businesses in a vulnerable position. From regulatory compliance to hybrid cloud data governance and the threat of a petabyte-scale outage, the stakes are high. 

Fear of the apparent risk, combined with the belief that there is no genuinely viable solution, is holding back many enterprises.

Indeed, data outages have become the stuff of nightmares for organizations of all sizes. We’ve seen countless businesses brought to their knees because of a problem in one of their data centers. Planes have been grounded, financial trading halted, and billions of dollars lost because of human error in data centers the world over.

Even the digital giants are susceptible to data outages. On July 16th, 2018, the first day of Amazon’s annual Prime Day promotion, prospective shoppers in the US were greeted only with error messages. It’s estimated that this 2-hour outage cost Amazon more than $99 million, not to mention loss suffered by companies hosted on Amazon Web Services, which suffered the same outage. 

At this scale, an outage has far-reaching effects, whether it’s for one day or one hour. This is the material jeopardy that keeps CIOs awake at night.

 

Crossing the cloud chasm

Enterprise leaders know that the future of data applications is in the cloud. Data-intensive applications for the Internet of Things and machine learning rely on cheap, elastic storage of extensive data lakes. With cloud services, businesses no longer have to allocate exorbitant budgets to data storage, or be held back from experimenting and scaling new business applications. 

Migrating data to the cloud offers the immediate prospect of reducing risk, by eliminating dependency on vulnerable on-premises infrastructure. But moving to the cloud is complex and laden with business and technical risk, potentially disrupting revenue and interrupting critical business operations. 

Within the confines of most existing data infrastructures, businesses believe that there is no dependable way of preventing a disaster, and no reliable way to shift to a cloud strategy. The status quo, therefore, is that many enterprises are stuck – which puts them at a significant disadvantage, unable to harness much of the analytic experimentation possibilities that the cloud can offer.

If these perceptions of risk can be resolved, the chasm separating where enterprises are now compared with where they want to be tomorrow can be crossed. Outage issues experienced by Amazon and others could be avoided if the essential data was managed on a LiveData platform.

 

Why LiveData makes the difference

A LiveData environment ensures that your data stays accurate and consistent across all your business application environments, regardless of geographic location, data platform architecture, or cloud storage provider. 

With LiveData, data is always available even if you suffer an outage. Continuous availability by using LiveData defines a new standard for data consistency, de-risking the management of data movement, even at petabyte scale, and enabling advanced cloud strategies.

As an example, polycloud environments combining several vendors are becoming increasingly desirable in order to reduce risk and to meet business and regulatory requirements for data resiliency. Replicating data reliably and consistently across such heterogeneous environments meets one of the largest enterprise data architecture challenges today: ensuring critical applications use the most recent version of data even in these polycloud environments. 

LiveData ensures critical applications use the most recent version of data, enabling data experimentation, pushing the boundaries of the possible, and creating new ways for enterprises to give their customers what they want. If data is the lifeblood of the modern business, LiveData is the adrenaline that boosts productivity, supercharges ideas and powers progress. 

 

LiveData enables the digital tomorrow

Technology has already completely transformed the way we live. As people move further into a digitized world, there is no doubt that any new, emerging technologies will be powered by data. Think about smart cities, electric vehicles and the possibilities offered by machine learning. Much of the potential of tomorrow’s world will depend on globally accessible, accurate, and protected  data. 

LiveData unlocks this potential–and helps drive business growth–by giving leadership the freedom to innovate. 



To learn more, watch the video.


ABOUT THE AUTHOR:


Andrea Braida is a Director of Product & Channel Marketing at WANdisco. A former start-up founder, she has extensive product management, product marketing, and marketing experience in cloud and analytics technologies. Andrea is based in Seattle, WA.

Twitter: @Andrea_Braida
Email an Expert

Talk to us about making data movement reliable without downtime

* REQUIRED FIELDS