WANdisco Partners Get First Formalized Partner Program

WANdisco partners, who up until now worked informally with the vendor, have a new partner program. The WANdisco LiveData Partner Network signals a partner-led go-to-market strategy for the vendor.

Officially launching a partner program for the first time, WANdisco wants more partners to take advantage of the exabyte-scale Hadoop-to-cloud migration opportunity. It’s a total addressable market worth more than $1.7 billion, according to the vendor.

Why a Partner Program Now?

“It’s the perfect storm,” said Shelly Koglin, senior director, partner marketing at WANdisco. “If you look at market conditions, there are hundreds and thousands of enterprise customers with large Hadoop data sets on premises. There’s also demand to analyze the data at a scale that Hadoop doesn’t allow. Doing migrations at that level of scale is hard, and we’ve been identified as the one technology that can do this using live data.”

It’s only recently that WANdisco simplified its product. The automated, self-service WANdisco LiveData Migrator resides on popular cloud platforms such as Azure and AWS. WANdisco LiveData Migrator, which migrates Hadoop data (HDFS) from on premises to AWS, was announced in September.

The WANdisco LiveData Partner Network targets a variety of partner types; for example, consulting, software, platform, OEM and distribution partners.

The new partner program has a three-tier model. The tiers are registered, solution partners and strategic partners. Strategic partners have a proven track record, synergy with WANdisco and a presence in multiple geographies. Solution partners provide industry-leading solutions to customers and commit to doing significant business with the company. The registered tier is for entry into the program.

WANdisco launched a new partner portal for self-service access. Partners will find content, training and marketing assets.

Enablement and More

In terms of enablement, WANdisco offers instructor-led, onsite, and self-paced online training. The curriculum contains technical and sales-related courses, developed to help enhance knowledge, drive performance and accelerate revenue with WANdisco technology and solutions.

Marketing benefits include scalable programs and resources to support go-to-market initiatives. There are also discretionary funds for select partners to subsidize mutually beneficial market awareness and demand-generation activities that drive new business.

The company also offers business planning assistance. Partners work with partner account managers to jointly develop quarterly business plans and get sales support.

Peter Scott, senior vice president, strategic partners/OEM sales, leads the formalized partner ecosystem. He joined the company in 2012.